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Advanced Digital Marketing

NexTech Skills facilitates real and functional training that enhances your ability to utilize this operating system confidently as your guide to enhancing your career

Duration: 3 Months

Program Fee: PKR.14,000

Fee Installment Plan: Available

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OVERVIEW

The Advanced Digital Marketing Course (1 Year) is designed for individuals looking to master the art and science of digital marketing. This comprehensive year-long program covers advanced techniques, tools, and strategies in digital marketing, including SEO, SEM, social media marketing, content marketing, data analytics, paid advertising, email marketing, and conversion optimization. Through hands-on projects and real-world case studies, students will acquire the expertise needed to lead successful digital marketing campaigns and drive measurable results. This course is perfect for professionals who want to take their marketing career to the next level and stay ahead in the fast-evolving digital landscape.

1. Introduction to Advanced Digital Marketing
  • Review of Digital Marketing Basics: Recap of key digital marketing concepts and strategies.
  • The Digital Marketing Landscape: Understanding how the digital marketing ecosystem has evolved and how to leverage its components effectively.
  • Understanding Marketing Technology: Overview of tools, platforms, and technologies that support digital marketing campaigns (CRM, marketing automation, etc.).
  • Advanced Marketing Strategy Development: How to build comprehensive, long-term strategies to drive business growth.
  • Technical SEO Deep Dive: Advanced techniques for improving website structure, URL optimization, schema markup, and server-side issues.
  • SEO for E-commerce: Advanced SEO strategies for e-commerce platforms like Shopify and WooCommerce.
  • On-Page SEO Optimization: In-depth analysis of advanced on-page factors such as semantic search, keyword clustering, content silos, and LSI (Latent Semantic Indexing).
  • Off-Page SEO: Building high-quality backlinks, influencer outreach, and brand mentions.
  • SEO Analytics: Using tools like Google Search Console, Ahrefs, and SEMrush to monitor SEO performance and troubleshoot issues.
  • Platform-Specific Advanced Strategies: Deep dive into Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, and YouTube marketing.
  • Social Media Algorithms: Understanding how social media platforms’ algorithms work and how to optimize content for maximum reach and engagement.
  • Advanced Paid Social Advertising: Creating and optimizing Facebook Ads, Instagram Ads, and LinkedIn Ads for higher ROIs.
  • Social Media Analytics & Insights: Interpreting metrics and KPIs from social media platforms and using data to refine strategies.
  • Building Social Media Communities: Advanced strategies for growing and nurturing online communities and leveraging user-generated content.
  • Google Ads Advanced Techniques: Creating advanced Google Ads campaigns, managing bidding strategies, and optimizing for search intent.
  • Advanced Remarketing Campaigns: Leveraging display, search, and video remarketing for better engagement and conversion.
  • Paid Advertising on Social Platforms: Creating multi-platform paid campaigns on Facebook, Instagram, YouTube, and LinkedIn, optimizing them for different goals (brand awareness, lead generation, sales, etc.).
  • Conversion Rate Optimization (CRO): Advanced A/B testing, landing page optimization, and sales funnel improvements.
  • Advanced Campaign Analytics: Deep dive into Google Analytics, Google Tag Manager, and other reporting tools to evaluate campaign performance and ROI.
  • Content Strategy Development: Creating a long-term content marketing strategy aligned with business goals and target audience.
  • Content Creation for Advanced Campaigns: Crafting high-quality, conversion-focused content (blogs, videos, infographics, podcasts, etc.).
  • Video Marketing: Leveraging YouTube and other video platforms for marketing campaigns.
  • Content Distribution Strategies: Advanced tactics for promoting content through various channels such as social media, email, influencer partnerships, and paid ads.
  • Content Marketing Analytics: Using tools like BuzzSumo, Google Analytics, and social media insights to track content performance and engagement.
  • Email List Building & Segmentation: Advanced techniques for list growth, segmentation, and personalization.
  • Email Automation: Setting up automated email workflows for customer nurturing, onboarding, and retention.
  • Advanced Email Campaign Optimization: Techniques for improving open rates, click-through rates, and conversions in email campaigns.
  • Advanced Email Analytics: Using advanced email marketing tools to analyze and improve the performance of email campaigns (A/B testing, heat maps, subject line analysis).
  • Integrating Email Marketing with CRM: How to use customer relationship management (CRM) software to integrate email marketing with broader marketing efforts.
  • Web Analytics Mastery: Advanced Google Analytics techniques and custom reporting.
  • Conversion Tracking: Setting up and interpreting conversion tracking for different digital marketing channels.
  • Attribution Modeling: Understanding and using attribution models to measure the effectiveness of each marketing touchpoint.
  • Data-Driven Decision Making: How to use data and insights to continuously refine digital marketing strategies and tactics.
  • Advanced Reporting Techniques: Creating reports that communicate campaign performance clearly to stakeholders.
  • Marketing Automation Tools: Exploring tools like HubSpot, Marketo, and ActiveCampaign to automate marketing workflows.
  • Lead Nurturing Strategies: Using automation to nurture leads and guide them through the sales funnel.
  • Automated Content Distribution: Setting up automated content campaigns that push your content to the right audience at the right time.
  • CRM Integration with Automation: Leveraging CRM systems to automate customer relationships and marketing efforts.
  • E-commerce Website Optimization: Advanced strategies for optimizing product pages, shopping carts, and checkout processes.
  • E-commerce Advertising: Using Google Shopping Ads, Facebook Ads, and Instagram Ads for driving e-commerce sales.
  • Customer Retention Strategies: How to use digital marketing to retain e-commerce customers and increase lifetime value (LTV).
  • Omni-Channel Marketing: Developing and executing a cohesive digital marketing strategy across multiple e-commerce platforms and channels.
  • Influencer Marketing for E-commerce: How to partner with influencers to drive product sales and brand awareness.
  • Building a Digital Brand: Advanced strategies for creating a strong digital presence and positioning your brand online.
  • Reputation Management: Tools and strategies for managing online reviews, brand mentions, and customer feedback.
  • Personal Branding: Leveraging digital marketing to build a personal brand as a thought leader or influencer.
  • Crisis Management: Handling public relations crises and negative online feedback with digital marketing tactics.
  • Creating an Advanced Digital Marketing Portfolio: Compiling successful campaigns, case studies, and data-driven results into a professional portfolio.
  • Freelancing and Consulting in Advanced Digital Marketing: How to offer consulting services, attract clients, and build a freelance career.
  • Job Opportunities and Career Paths: Exploring career opportunities in advanced digital marketing, including roles in agencies, e-commerce, tech, and consulting.
  • Networking & Job Search: Building a network, creating a standout LinkedIn profile, and preparing for digital marketing job interviews.
  • Advanced Digital Marketing Campaign: Students will develop a comprehensive digital marketing campaign that integrates SEO, paid advertising, social media, email marketing, and content marketing.
  • Campaign Execution and Measurement: Running and tracking the success of the campaign in real-time, using advanced analytics tools.
  • Presentation & Feedback: Presenting the project to peers and instructors for feedback and refinement.

Certification

Upon successful completion of the course and the capstone project, students will receive the Advanced Digital Marketing Certification, demonstrating their expertise in creating and executing complex digital marketing campaigns.

Career Opportunities

Graduates of the Advanced Digital Marketing Course can pursue advanced roles in digital marketing, such as: This 1-year program is ideal for professionals aiming to build or enhance their career in advanced digital marketing, providing deep knowledge of the latest trends and strategies in the field.

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