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Digital Media Marketing

NexTech Skills facilitates real and functional training that enhances your ability to utilize this operating system confidently as your guide to enhancing your career

Duration: 3 Months

Program Fee: PKR.28,000/

Fee Installment Plan: Available

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overview

The Digital Media Marketing Mastery Course is designed to empower learners with the knowledge and tools needed to plan, execute, and analyze digital marketing strategies. Covering areas such as social media marketing, SEO, email marketing, content creation, and paid advertising, this course equips participants with skills to drive brand awareness, customer engagement, and conversions in the digital age.

1. Introduction to Digital Marketing
  • Overview of digital marketing and its importance.
  • Key components: SEO, SEM, social media, content, and analytics.
  • Understanding digital consumer behavior.
  • Fundamentals of creating user-friendly websites.
  • Basics of WordPress and other CMS platforms.
  • Mobile optimization and site performance improvements.
  • On-page and off-page SEO strategies.
  • Keyword research and competitor analysis.
  • Tracking and improving search rankings using tools like Google Analytics and Ahrefs.
  • Crafting engaging and value-driven content.
  • Content strategies for blogs, infographics, and videos.
  • Storytelling techniques to connect with audiences.
  • Understanding platforms: Facebook, Instagram, LinkedIn, Twitter, and TikTok.
  • Creating engaging posts, stories, and campaigns.
  • Managing and analyzing social media ad campaigns.
  • Building an email subscriber list.
  • Designing effective newsletters and drip campaigns.
  • Measuring email campaign success with metrics like open and click-through rates.
  • Setting up and managing Google Ads campaigns.
  • Budget management and cost-per-click (CPC) optimization.
  • Facebook and Instagram paid ads strategies.
  • Creating high-quality marketing videos.
  • Leveraging YouTube for brand promotion.
  • Video SEO strategies to improve reach and visibility.
  • Identifying and collaborating with influencers.
  • Structuring affiliate programs to drive sales.
  • Tracking ROI from influencer and affiliate campaigns.
  • Using tools like Google Analytics and social media insights.
  • Measuring KPIs such as engagement, conversions, and ROI.
  • Preparing detailed performance reports for stakeholders.
  • Retargeting strategies using Facebook Pixel and Google Ads.
  • Utilizing AI tools for campaign optimization.
  • Marketing automation for scaling campaigns.
  • Develop and execute a complete digital marketing campaign for a real or simulated business.
  • Analyze and present results, including campaign reach, engagement, and ROI.
  • This course ensures participants gain job-ready skills to excel in digital marketing roles and manage campaigns for brands across various industries.

Certification

Get real-world Linux certification from NexTech Skills, and you can add this important credential to your resume.

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Equip oneself for jobs in system administration, network engineering, and DevOps that enable job opportunities in the rapidly growing field of IT.

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