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E-Commerce Business

NexTech Skills facilitates real and functional training that enhances your ability to utilize this operating system confidently as your guide to enhancing your career

Duration: 3 Months

Program Fee: PKR.28,000

Fee Installment Plan: Available

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Introduction to E-Commerce

The E-Commerce Business Mastery Course provides learners with the knowledge and skills required to build, manage, and grow successful online businesses. This course covers essential topics such as e-commerce platforms, store setup, product sourcing, payment integration, marketing strategies, and analytics. Participants will learn to create seamless shopping experiences, optimize operations, and drive online sales.

  • Understanding the e-commerce ecosystem.
  • Types of e-commerce: B2B, B2C, C2C, and D2C.
  • Key trends and success factors in e-commerce.
2. Setting Up an Online Store
  • Choosing the right platform (Shopify, WooCommerce, Magento).
  • Registering a domain and hosting setup.
  • Customizing themes and designing user-friendly interfaces.
  • Strategies for sourcing products: Dropshipping, wholesale, and manufacturing.
  • Managing inventory and order fulfillment.
  • Tools for inventory tracking and stock management.

Setting up payment gateways (Stripe, PayPal, etc.).

Implementing secure transactions and refunds.

Choosing shipping partners and optimizing logistics.

  • Driving traffic through SEO and paid ads.
  • Social media marketing for e-commerce stores.
  • Leveraging email campaigns to boost sales.
  • Writing compelling product descriptions.
  • Using high-quality images and videos.
  • Implementing product reviews and ratings.
  • Setting up Google Analytics for e-commerce.
  • Tracking customer behavior and conversion rates.
  • Using data to optimize sales funnels.
  • Enhancing the user journey on the store.
  • Strategies for customer support and engagement.
  • Building customer loyalty programs.
  • Setting up multi-channel selling (Amazon, eBay, etc.).
  • Implementing upselling and cross-selling techniques.
  • Exploring subscription-based models and recurring revenue.
  • Using tools to automate operations (inventory, emails, ads).
  • Expanding into international markets.
  • Managing growth and scaling effectively.
  • Understanding e-commerce regulations and taxes.
  • Ensuring data protection and GDPR compliance.
  • Managing disputes and refunds.
  • Build and launch a fully functional e-commerce store.
  • Implement marketing campaigns and track sales performance.
  • Present a detailed business growth plan.
  • This course ensures participants gain practical skills to succeed in e-commerce roles or launch and scale their online businesses.

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