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eBay

NexTech Skills facilitates real and functional training that enhances your ability to utilize this operating system confidently as your guide to enhancing your career

Duration: 3 Months

Program Fee: PKR.14,000

Fee Installment Plan: Available

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OVERVIEW

The eBay Mastery Course is a 2-month program designed to teach learners how to successfully set up, manage, and scale an eBay business. From listing products and optimizing for search to managing customer service and expanding internationally, this course provides a complete overview of eBay selling strategies. Whether you are starting a new eBay store or looking to improve your existing business, this course will equip you with the skills and tools necessary for success.

1. Introduction to eBay
  • Understanding eBay’s Platform: Overview of eBay’s selling and buying processes.
  • Benefits of Selling on eBay: Global marketplace, ease of use, low startup costs, and access to millions of buyers.
  • Setting Up an eBay Seller Account: Creating and verifying your seller account, selecting your seller type, and understanding seller fees.
  • Navigating eBay Seller Dashboard: How to use the dashboard effectively for managing sales, listings, and financial data.
  • Finding Profitable Products to Sell: Using tools like Terapeak, eBay’s advanced search, and market research to find profitable products.
  • Sourcing Products: Understanding the different sourcing methods such as wholesaling, dropshipping, and retail arbitrage.
  • Evaluating Product Demand and Competition: Analyzing product demand and assessing competition on eBay.
  • Pricing Strategy: How to set competitive prices while factoring in fees, shipping, and profit margins.
  • Creating Effective Listings: Writing compelling titles, detailed descriptions, and creating high-quality images for your products.
  • eBay Search Engine Optimization (SEO): Understanding how eBay’s search algorithm works (Cassini) and how to optimize listings for better visibility.
  • Shipping Options and Policies: Choosing between domestic and international shipping, handling returns, and setting up shipping preferences.
  • Product Photography Tips: Taking high-quality images that grab buyer attention and comply with eBay’s photo requirements.
  • Bulk Listing Tools: Using tools like eBay’s bulk upload feature and third-party applications to save time and scale your listings.
  • Inventory Management: Keeping track of inventory, managing stock levels, and ensuring product availability.
  • Setting Up Auctions and Fixed Price Listings: Understanding the differences between auction-style listings and fixed-price listings, and when to use each.
  • Using eBay’s Seller Tools: Leveraging eBay’s promoted listings, markdown manager, and sales event tools to drive sales.
  • Handling Customer Inquiries: Best practices for answering buyer questions promptly and professionally.
  • Managing Feedback and Ratings: Building and maintaining a positive feedback rating by handling returns, disputes, and feedback issues effectively.
  • Resolving Disputes: Handling cases of returns, chargebacks, and customer complaints, and keeping your seller account in good standing.
  • Building Customer Loyalty: Techniques for creating repeat customers, including offering excellent service, follow-up emails, and incentives.
  • Using eBay Ads: How to create and run eBay advertising campaigns to promote listings through Promoted Listings.
  • Building a Brand on eBay: Creating a memorable eBay store with branding, a custom logo, and an attractive storefront design.
  • Seasonal Promotions and Discounts: Using eBay’s seasonal promotions, coupons, and markdown features to drive sales.
  • Cross-Promoting Listings: Using cross-selling and upselling techniques to increase order value and visibility.
  • Selling Internationally on eBay: How to list products for international buyers and manage international shipping.
  • eBay Global Shipping Program (GSP): Understanding eBay’s GSP and how to use it to reach global customers with minimal risk.
  • Managing Currency Conversion: Dealing with currency conversions, fees, and international payments when selling abroad.
  • Expanding to eBay’s Global Marketplaces: Selling on eBay’s international platforms (UK, Germany, Australia, etc.) and understanding local regulations.
  • Understanding eBay Seller Metrics: Key performance indicators (KPIs) such as sell-through rate, shipping time, and customer satisfaction.
  • Using eBay’s Seller Hub Analytics: Analyzing data from eBay’s Seller Hub to understand sales trends, inventory turnover, and customer behavior.
  • Improving Seller Performance: How to maintain good standing on eBay by meeting performance standards and addressing negative feedback.
  • Forecasting and Planning: Using sales data to forecast demand and plan for seasonal trends.
  • Building a Profitable eBay Business: Strategies for scaling your eBay store, diversifying your product range, and increasing profits.
  • Creating Your eBay Portfolio: Showcasing successful product listings, business metrics, and feedback as part of your professional portfolio.
  • Freelancing and Consulting for eBay Sellers: Offering eBay store setup and optimization services to other sellers once you gain experience.
  • Financial Management: Tracking expenses, profits, taxes, and setting up payment processing through PayPal or eBay’s managed payments system.
  • Launch Your eBay Store: Each student will create a complete eBay store, list products, and optimize their listings.
  • Final Project Presentation: Present your eBay store, product listings, marketing strategy, and financial analysis.
  • Feedback and Refinement: Get personalized feedback to improve your listings, pricing strategy, and overall store performance.

Certification

Upon successful completion of the course and capstone project, students will receive an eBay Mastery Certification. This certification demonstrates proficiency in setting up and managing a profitable eBay business.

Career Opportunities

Graduates of the eBay Mastery Course can pursue various career paths, including: This course prepares students to launch their own eBay businesses, or to work with others in the growing e-commerce field, with a focus on practical skills and real-world experience.

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