Google Ads Mastery

NexTech Skills facilitates real and functional training that enhances your ability to utilize this operating system confidently as your guide to enhancing your career

Duration: 3 Months

Program Fee: PKR.14,000

Fee Installment Plan: Available

Introduction to Google Ads

The Google Ads Mastery Course aims to equip learners with in-depth knowledge and hands-on skills necessary for creating, managing, and optimizing Google Ads campaigns. It covers key topics such as keyword research, ad creation, campaign optimization, and performance tracking, providing students with the resources needed to attract targeted traffic, improve ROI, and reach tangible business objectives.

1. Course Outline

Understanding pay-per-click (PPC) advertising.
Overview of the Google Ads platform and its features.
Types of Google Ads campaigns: Search, Display, Shopping, Video, and App.

2. Account and Campaign Setup

Setting up a Google Ads account.
Structuring campaigns for efficiency and effectiveness.
Understanding bidding strategies and campaign objectives.

3. Keyword Research and Targeting

Tools and techniques for effective keyword research.
Understanding match types: Broad, Phrase, Exact, and Negative.
Setting up geographic, demographic, and audience targeting.

4. Ad Creation and Copywriting

Writing compelling ad copy for search and display campaigns.
Creating responsive search ads, dynamic search ads, and display ads.
Best practices for ad extensions and visual elements.

5. Campaign Optimization

Analyzing quality score and improving ad relevance.
Managing bids and budgets for maximum ROI.
A/B testing for ads and landing pages.

6. Performance Tracking and Analytics

Using Google Analytics to track conversions and performance metrics.
Setting up and analyzing conversion tracking.
Generating actionable insights to optimize campaigns.

7. Remarketing and Advanced Techniques

Setting up remarketing campaigns to re-engage users.
Using display ads to target specific audiences.
Exploring advanced features like smart bidding and automated strategies.

8. YouTube Ads and Video Campaigns

Creating and managing video ads on YouTube.
Understanding TrueView, bumper ads, and video targeting options.
Measuring video campaign success.

9. Google Shopping and App Campaigns

Setting up Google Shopping campaigns for e-commerce businesses.
Promoting mobile apps using app campaigns.
Optimizing product feeds and app downloads.

10. Local Campaigns and Geo-Targeting

Running local campaigns for brick-and-mortar businesses.
Geo-targeting strategies to reach specific areas.
Creating ads for “near me” searches and local intent.

11. Budget Management and Cost Optimization

Strategies to allocate budgets effectively across campaigns.
Reducing cost-per-click (CPC) while increasing conversions.
Using tools like Google Ads Editor for campaign management.

12. Industry-Specific Campaigns

Tailoring campaigns for industries like e-commerce, healthcare, education, and B2B.
Understanding seasonal trends and creating time-sensitive ads.
Capstone Project
Create, run, and optimize a live Google Ads campaign for a real or simulated business.
Prepare and present a detailed performance report highlighting campaign success metrics.

Admission Form

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Google Ads Mastery

Duration: 3 Months

Program Fee: PKR.14,000

Fee Installment Plan: Available

Introduction to Google Ads

Admission Form

Request Information

Certification

Career Opportunities

Related Courses

Graphic Designing

Web Design & Development

Artificial Intelligence

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