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SEO

NexTech Skills facilitates real and functional training that enhances your ability to utilize this operating system confidently as your guide to enhancing your career

Duration: 3 Months

Program Fee: PKR.14,000

Fee Installment Plan: Available

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Overview

This Search Engine Optimization (SEO) Course equips learners with the knowledge and
skills to optimize websites for search engines and drive organic traffic. Covering the latest
techniques in on-page, off-page, and technical SEO, this course dives deep into keyword
research, performance analytics, and link-building strategies. Students will also learn how
to navigate evolving search engine algorithms and implement future-ready SEO practices.
By the end of the course, participants will be able to create, execute, and measure SEO
strategies that enhance website visibility and performance.

1. Introduction to SEO
  • Understand the fundamentals of SEO and its role in digital marketing.
  • Learn how SEO drives organic traffic and impacts business growth.
  • Gain insights into how search engines like Google rank websites.
  • Explore search engine algorithms and how updates a ect SEO strategies.
  • Learn to identify high-value keywords using tools like Google Keyword Planner, SEMrush,
    or AhRefs.
  • Understand search intent and optimize content around targeted keywords.
  • Master techniques such as optimizing meta tags, headings, and content structure.
  • Learn how to use internal linking and multimedia elements for better on-page
    performance.
  • Explore effective strategies for building high-quality backlinks.
  • Learn about social signals, influencer outreach, and guest blogging for SEO.
  • Understand the importance of site speed, mobile responsiveness, and structured data.
  • Learn to conduct technical audits and fix common website issues.
  • Use tools like Google Analytics and Google Search Console to measure SEO success.
  • Track key performance indicators (KPIs) such as rankings, tra c, and conversion rates.
  • Create and optimize content that ranks well and engages users.
  • Understand the role of long-form content, readability, and LSI keywords.
  • Learn strategies to improve visibility for local searches, including Google My Business.
  • Optimize for “near me” searches and local directories
  • Understand the significance of mobile-first indexing.
  • Learn how to optimize websites for mobile users and improve user experience.
  • Stay updated on the latest trends such as voice search, AI-driven SEO, and video SEO.
  • Learn ethical SEO practices to avoid penalties and ensure sustainable growth.
  • Learn to create, implement, and adapt an end-to-end SEO strategy tailored to business
    goals.

Certification

Get real-world Linux certification from NexTech Skills, and you can add this important credential to your resume.

Career Opportunities

Equip oneself for jobs in system administration, network engineering, and DevOps that enable job opportunities in the rapidly growing field of IT.

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