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Social media marketing

NexTech Skills facilitates real and functional training that enhances your ability to utilize this operating system confidently as your guide to enhancing your career

Duration: 3 Months

Program Fee: PKR.28,000

Fee Installment Plan: Available

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OVERVIEW

Social Media Marketing Course is designed to empower individuals with the skills to leverage social platforms for business growth and audience engagement. This comprehensive program covers the essentials of crafting effective social media strategies, creating impactful content, and using tools like Facebook Ads, Instagram Marketing, and Google Analytics. Students will also learn to analyze performance metrics, optimize campaigns, and implement advanced targeting techniques. By the end of the course, participants will have the expertise to manage successful social media campaigns and drive measurable results for businesses or personal brands

1. Social Media Platforms Overview
  • Understand the dynamics of major platforms such as Facebook, Instagram, Twitter,
    LinkedIn, Tik Tok, and Pinterest.
  • Explore platform-specific algorithms, user behavior, and content trends.
  • Identify the most suitable platforms for various industries and audiences.
  • Learn how to craft engaging content, including posts, stories, reels, and short videos.
  • Master tools like Canva, Adobe Spark, and CapCut to design visually appealing graphics
    and videos.
  • Develop content calendars and strategies aligned with business goals and audience
    preferences.
  • Set up and optimize ad campaigns on platforms like Facebook, Instagram, LinkedIn, and
    TikTok.
  • Learn about audience segmentation, advanced targeting options, and retargeting
    techniques.
  • Use A/B testing to refine ad performance and maximize ROI.
  • Discover strategies to grow followers organically and maintain an active online
    community.
  • Learn effective methods for responding to comments, managing feedback, and handling
    crises.
  • Implement influencer marketing and brand collaborations to expand reach.
  • Use tools like Google Analytics, Facebook Insights, and Instagram Insights to track
    campaign performance.
  • Understand key metrics such as impressions, engagement rates, click-through rates, and
    conversions.
  • Learn to generate actionable insights and create data-driven strategies.
  • Dive into advanced techniques like viral marketing, brand storytelling, and leveraging
    user-generated content.
  • Utilize tools for automation and scheduling, such as Hootsuite and Bu er, to streamline
    processes.
  • Explore a liate marketing and sponsored content opportunities.
  • Learn to create compelling profiles and gigs on freelancing platforms like Fiverr, Upwork,
    and LinkedIn.
  • Understand how to pitch services, negotiate contracts, and retain clients.
  • Build a personal brand and establish authority in the social media marketing space.

Certification

Get real-world Linux certification from NexTech Skills, and you can add this important credential to your resume.

Career Opportunities

Equip oneself for jobs in system administration, network engineering, and DevOps that enable job opportunities in the rapidly growing field of IT.

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